Our research shows that the market for this publication is huge.
The Grey Entrepreneur no longer wants to stay at home and enjoy
retirement. They are starting new businesses and becoming successful entrepreneurs.
Men and Women in Transition are tired of being downsized and are rethinking
their situation and becoming entrepreneurs.
New Graduates are considering the adventure of owning their own business
are also becoming entrepreneurs.
The New Canadian who has come to this country with a higher education and
can’t find a job is also turning to entrepreneurship.
If we look at the actual demographics this publication will interest and reach
– It’s massive.
• Demographic change —
Opportunities emerge because of Canada’s aging population
and the influx of immigrants
• Social change —
Opportunities emerge because Canadians are becoming more
• Economic change —
Opportunities emerge from economic downturns, which have resulted
in Canadians becoming more interested in do-it-yourself projects
• Regulatory change —
Opportunities emerge from deregulation of the Canadian
• Technological change —
Opportunities emerge because of the ability to digitize
music and video.