Marketing & Branding


5 Steps to Targeting Your Marketing Message


In order to win at the game of business, a company needs a good plan. This can be done in-house, with a marketing consultant, or with a marketing firm.
By Lois Carter Fay, APR


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HR: Your company needs a social media strategy for talent
By: Kendra Reddy
I have been absolutely immersed in social media strategy and tactics for recruitment, engagement, and retention for the past week, speaking at several different conferences and developing a presentation on how companies can incorporate social media into their leadership development strategies.



Should CEOs give a tweet?
By: Steve Cunningham
'Do I need to be on Twitter?" Surprisingly, this is a question I frequently get from presidents and CEOs across the country when I speak to them. They usually say somebody from their marketing department or an outside consultant has been pressuring them to consider it.

Who is Your Target Audience?
By: Wendy Boswell
Your target audience is looking for you - they just don't know it yet. In order to help them find you, you need to target who your audience is; in other words, you need to understand who it is that would be looking for the information on your site.




 
 
 

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