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Market Development - Group Benefits

Sun Life Financial


Group benefits and cloud based admin solutions - a winning combination for small businesses

A group benefits plan can be a significant competitive advantage for small businesses, both in keeping employees healthy and in attracting and retaining top talent. Yet many small businesses do not offer health benefits. One reason? A worry about the additional administrative burden that adding a benefits plan might entail.

Things are changing fast. Cloud-based innovations have greatly simplified administrative tasks for small businesses – including group benefits plan management, as well as payroll and human resources. Designed specifically for small businesses, these low cost, easy to implement solutions allow small business owners to focus on what’s important – growing their businesses.


Marie-Chantal Côté has held several leadership roles across the Sun Life Financial group benefits enterprise. With experience leading both IT and business teams, she’s played key roles in a variety of strategic initiatives and portfolios, including digital marketing, big data and analytics and mobile applications.


In addition to her invaluable leadership experience, Marie-Chantal brings a contagious passion for innovation, creativity and excellence to her current role of Vice-President, Market Development. As a member of the group benefits leadership team, she is accountable for leading the teams that deliver our Product and Solutions Development, Pharmaceutical Benefits and Innovation, Integrated Health Solutions,  Marketing and Communication and Client Experience functions, including our focus on Total Benefits and Savings. 

Marie-Chantal is passionate about improving the dynamics of workplace equity and visibility for women and for members of the LGBTQ+ community. She was the co-chair for the Sun Life EmpoweredXChanges network empowering women to reach their professional ambitions and is an executive leader for the Sun Life pride network.

Marie-Chantal serves on the Board of Directors of Retraite Québec and le Livart.


Outside of work, she is a running and travelling enthusiast – and you’ll find her exploring everything the beautiful city of Montréal has to offer.

Marie-Chantal holds a dual MBA from the Université du Québec à Montréal and Université Dauphine in Paris and a Bachelor of Arts, with a major in journalism, from Concordia University.

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