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Canada’s Anti-Spam Legislation: A Brief Guide


We’ve all gotten an unwanted message from a spammer. Whether it’s an email or text message, no one likes knowing that someone has gotten a hold of our email address or phone number to send unsolicited messages.


So as a business owner, it’s important to ensure you are adhering to Canada’s Anti-Spam Legislation when sending out marketing campaigns like an email blast to your client and customer database.


In this article, we’ll discuss some key points to remember under this legislation.


What is it?

The legislation is meant to address the appropriate use of communication, such as emails or text messages, from businesses and organizations to their database.


What does this mean?

It means marketers only send out their campaigns, whether through email or text, to those that comply to receive them. For example, in any email marketing program, you may have noticed there is something called explicit or implied consent. Do you know if you are using it properly?


Explicit consent refers to someone that has given you permission to send them your marketing campaigns, like through a sign-up form. Implied consent refers to someone that hasn’t given you permission to send them marketing campaigns, however, you have some sort of a relationship with them in order for you to imply that they would want to receive your messages. This can come from let’s say a recent purchase they made with you. But you have to ensure that eventually, you get their explicit permission, otherwise, their implied consent will eventually expire.


How do I know if I am complying correctly?

To ensure you are complying with the rules correctly, all your emails must include information like a subject line, the name of your company, contact information for your company, and an unsubscribe button. In most email marketing programs, you won’t be able to send an email blast out if you don’t include any of this information.


What happens if I don’t comply?

If you don’t comply, your business can get flagged and you could be fined by the Canadian Radio-Television and Telecommunications Commission (CRTC).


If you would like to learn more or have further questions in regards to compliance with this legislation, you can check out these resources here:


CFIB

CRTC


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