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Loyalty Marketing Ideas for Your Small Business

Updated: Apr 1, 2022

Marketing towards your current client and or customer database can be a powerful marketing tool for your small business. Instead of spending time searching and reaching out to a new audience, you can create a great revenue stream through those that are already loyal to you.

In this article, we discuss different ways you can keep your current clients and customers coming back to you!

1. Giveaways

Try hosting a giveaway contest through social media or offering a free gift to your customers to promote a new product. It will grab your past customers’ attention and encourage them to come back.

2. Offering Trials

Whether it’s a new platform or software, offering a free trial can help grab users’ attention. During this trial period, it will allow customers to try out the interface, which could lead to actual subscribers.

3. VIP Members

Offer your top clients a VIP membership, giving them access to things like promotional offers, free samples, sneak peeks at new product launches before anyone else – encouraging them to come back again and again.

4. Survey Incentives

Surveys are a great way to get feedback from your customers about particular products and services. There are many ways you can get customers to fill out a survey like providing a QR code on a receipt or sending a follow-up email and you can offer incentives like a discount to get customers to fill them out.

5. Birthday Perks

You can use the information your customers submitted and send out a greeting card or a coupon code for events like users’ birthdays. This is another great way to show customers that you care and to keep coming back to your brand.

6. Free Upgrades

If you have a platform or software program that has regular updates, offer free upgrades to your loyal customers. This is another great way to keep your customers continuously engaged with you.

Written with references from:

The Balance Small Business

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