Marketing Ideas If You Have a Low Budget
If you are a start-up company, you may not have the resources to spend on a robust marketing plan compared to larger companies and corporations that have entire marketing departments that invest a lot into campaigns.
But that doesn’t mean there isn’t a way for your company to market using other alternatives that can still get the job done. There are many low-budget or even free marketing tactics that you can use if you are a company that is just starting out.
So in this article, we are going to highlight just that.
1. Social Media
Marketing your brand on social media is a great place to start! It’s important, however, to think about which social media platform suits your business best. Once you’ve got that figured out, you can start by creating a content calendar to plan what type of content will be going out when and there are tons of ideas to choose from – content for different days of the week, holidays, awareness days, and so on. You can also use platforms like Canva to create your designs. Social media is an easy way to get your brand out there and build followers along the way.
2. Blogging
Starting a blog is another way to have content available for you to share on social media. On your content calendar, you can mark the days you want to create, post on your website, and share on other platforms too. Blogging is a great way to connect with your clients and customers, creating content that can help answer their questions, solve any issues they may be having, or quick tips on how they can use your products or services. It also helps to bring more traffic to your websites, especially if you ensure you use a lot of specific keywords that are relevant to your company.
3. Host a Webinar
Depending on your business, you may be able to host a webinar session for your clients and customers. This is another way to create content that you can later share with your audience and content that can be available on your YouTube Channel for later viewing. You can also use this as an opportunity to collaborate with other small businesses in order to host a joint webinar – giving your followers the ultimate benefit of having more than one expert behind the camera. As a result of the pandemic, you get the added benefit of many people being familiar with platforms like ZOOM.
4. Send a Newsletter
As you begin to collect email addresses from your clients and customers, put those emails into an email marketing program like Mailchimp or Constant Contact. By doing this, you are building an email database that you can send content like promotional emails and newsletters to when you are ready. It’s a great way to keep yourself connected to your followers and keep them engaged with your products and services.
5. Attend Events and Trade Shows
Now that things are slowly getting better with the pandemic, more and more events and trade shows are coming back in person. Attending these types of events that are related to your industry is a great way to bring awareness to your company and brand. You’ll be able to meet a lot of people and have the benefit of gathering contact information from them to build your network and database.
Do you have any marketing tips for a company that's just starting out? Let us know by sending us an email: info@torontoentrepreneurs.ca.
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