Updating Your Company’s Website? Here are Five Things to Check Before Launching
Whether you’re helping a client with their website or updating your own, launching a new website is a lot of work.
You have to ensure all the pages look in unison, check to make sure all the links are working, have comprehendible content for your viewers, double-check if the buttons are working, and the list goes on.
If you aren’t careful, you could be launching a website that isn’t complete and you don’t want people to associate your service or website negatively as a result of this.
So in this article, we are going to discuss five things to double-check before you launch a website.
1. Check various browsers.
Don’t make the mistake of basing the functionality of a website off one browser – check to see how they operate on as many as you can. Whether it’d be Chrome, Microsoft Edge, or Firefox – it can all appear differently. This goes the same for things like e-blasts, you need to ensure that the format of your marketing campaigns appears the same on multiple platforms like Outlook, Gmail, or Hotmail.
2. Check links and buttons.
Ensure all the links and buttons are working and again – working across all browser platforms. When updating a website, links and buttons are constantly changing, so you want to make sure when that before you are ready to launch that your clients and customers can view all your products or services easily.
3. Check for spelling and grammar.
You’ll want to make sure that the verbiage on your site, including things like your blog posts, has proper spelling and grammar. Sometimes even the smallest spelling or grammar mistake can throw off the interpretation of what you are trying to say. You want to make sure that you provide clear and comprehendible content to your customers and clients.
4. Include Search Engine Optimization (SEO).
SEO is an important aspect of your website, as it helps to improve the quality and quantity of website traffic. By including things like metadata, such as descriptions or tags, meta titles, and keywords, you can increase engagement on your website and help your customer or client base find you better.
5. Ensure processes are working.
If your clients have to create an account and make purchases through your site, you need to ensure all the steps required work. Physically go through the process as if you were a client – create an account, verify it, log in, and make a mock purchase. Not only will you be able to see if there are any kinks you need to work through, but you will also understand the clients’ side better if ever you needed to assist them in using your website.
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